Move inventorypartnerdomain out of ext and into site and app objects.Inclusion of the GPP string and applicable section in regs object.A new object for DOOH and implementation guide.Process details for versioning, contributing, and monthly release cadence.These standards provide the protocol for real-time bidding transactions and include standardized and consistent ways to communicate necessary information about the ad impression for example the publisher information, the creative standards and sizes of the unit, the fraud mitigation signals that have been applied and other additional information that buyers require to make a bidding decision. It was designed to spur growth in RTB marketplaces by providing an open industry standard for communication and interoperability between buyers and sellers in the digital advertising industry. OpenRTB is the communication protocol that enables real-time bidding.
Real-time Bidding (RTB) is a way of selling media that enables an individual advertising opportunity (ad impression) to be put up for bidding in real-time.
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